Arduino Announces New Brand Genuino and Manufacturing Partnership with Adafruit

Arduino today announces a couple of big moves that address the challenges that have emerged for the company over the past few months.

Much of 2015 has seen the open-source board maker defending itself from its former manufacturing partner, which recently claimed ownership of the brand, launched its own Arduino product line and website, and has worked to bar distributors from buying Arduino products from other manufacturers.

The new manufacturing relationship with Adafruit, announced at Maker Faire Bay Area 2015, solves the US access issue for the organization. It moves production of new boards from Italy to the United States, at Adafruit’s Manhattan location.

The sister brand Genuino (a variation of the “-uino” suffix used in many Arduino projects, and also the Italian word for “genuine”) allows the organization to resume production of boards in all markets, opening an outlet for distributors in markets where legal aspects are still being determined with the dispute, but also allowing for more localized manufacturing. The new brand will carry the same products that Arduino users are familiar with, meaning some regions will soon see a Genuino Uno in a familiar teal and white aesthetic.

More Info: makezine

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